Puff & Pencil needed a new packaging mailer design, for their new Panel

Dress project. They wanted something contemporary but a bit “messy” at the

same time. They were open to the design being different to their usual

simplistic branding, incorporating sketchy , hand drawn visuals, alongside a

product image on a model. In the end, Puff & Pencil used the design on an

envelope style mailer with side gussets.

PUFF & PENCIL

Packaging